Partner With A Google Ads Expert
For Genuine Business Growth
I’m a senior ppc specialist that will audit, build, and grow your search engine marketing strategy for maximum impact. As a Google Ads expert with nearly a decade of experience and results that have held up for years, I can give your business the same attention as an in-house marketing leader and skip the bloat of a full-size agency.
Google Advertising Services That Build Real Growth
Google Ads Audit
As your Google Ads expert, I’ll review your entire account — campaign structure, keyword targeting, match types, bidding, ad copy, quality scores, conversion tracking, and spend allocation — and give you a specific, prioritized report. Useful whether you’re considering switching management, going in-house, or want a second opinion.
Campaign Management
I’m a full-service Google Ads expert that operates on a fixed monthly retainer. I handle account structure, keyword strategy, bid management, ad copy, landing page recommendations, conversion tracking, and reporting. Clear monthly reports showing what happened, why, and what’s planned.
Starting From Scratch?
Proper campaign architecture, tightly themed keyword groups, negative keyword lists, and conversion tracking set up before a dollar is spent. You won’t be cleaning up a rushed build six months from now.
Google Ad Platforms & Campaign Types
Google Ads Expert vs. Google Ads Agency:
What’s the Difference?
- —Your Google Ads expert is the same person who audits the account, builds the strategy, manages optimization, and reports on results
- —No layers between strategy and execution — senior-level attention at every step of the engagement
- —No extra management layers or pass-off points for projects to stall or fall between the cracks. Work with the same Google Ads expert from beginning to end
- —Structured for businesses that want congruency from first call through ongoing management
- —Sales, strategy, account management, reporting, and client communication handled by separate people
- —The person who sold the engagement rarely manages your campaigns
- —Extra management layers create hand-off points where projects stall or fall between the cracks
- —Junior staff execute strategy built by someone who doesn’t know your business
The Veritable Growth Model
An effective Google Ads expert builds based on what’s actually driving growth — and eliminates what’s getting in the way.
Reveal
“Find the truth beneath the surface”
Begin by uncovering what’s really happening inside your marketing. A detailed audit by your Google Ads expert will cover campaigns, tracking, competitors, user behavior and more, I identify wasted spend, missed opportunities, and hidden obstacles to growth.
Refine
“Remove what doesn’t work”
Campaign structure, targeting, messaging, conversion tracking, landing pages, and bidding strategies are improved. This isn’t throwing everything at the wall — it’s a planned surgical process that addresses the biggest questions first and follows the data to the best possible outcome, one intentional step at a time.
Prove & Scale
“Compound what works”
Ongoing management built around never-ending growth. Your account gets all the time it needs to thrive. Once a winning formula emerges, volume, efficiency, and market share are systematically expanded — measured in leads and revenue, not clicks.
Results That Speak For Themselves
Not Sure if Your Google
Ads Are Working?
Request a consultation and get a free audit.
Get started with a no-pressure consultation and a complimentary audit from an experienced Google Ads expert. I’ll get a clear read on what your account is doing well, where your ad spend is being wasted, and what a better-structured campaign could accomplish.
If it turns out your account is in good shape, I’ll tell you that too.
Frequently Asked Questions
What does Google Ads management cost?
Management is priced as a flat monthly retainer — not a percentage of ad spend. That keeps my incentives aligned with your results rather than your budget size. Pricing is based on account complexity and scope — I share specifics during an initial conversation.
What industries do you work with?
My strongest experience is in legal services, senior living, and healthcare/mental health. I’m selective about which clients I take on — not because of industry, but because I want to work on accounts where I can genuinely move the needle. If you’re outside those verticals, let’s talk — the audit will make it clear whether I’m a fit.
How is hiring a Google Ads expert different from working with a larger agency?
At most agencies, your account touches several people before anything gets done. With Veritable Marketing, you work directly with the Google Ads expert that’s managing your campaigns. Faster decisions, no translation loss between strategy and execution, and someone who knows your account as well as you do.
Do you work with businesses outside of Boise?
Yes. All account management is remote-friendly. I work with clients across the U.S.
What’s the minimum ad spend?
Google Ads generally requires enough spend to generate meaningful data. For most service businesses, that means a minimum of $1,000–$1,500/month in ad spend to optimize effectively. I can be specific about what makes sense for your market during an audit.
How do I know if my Google Ads account is wasting money?
Common warning signs include rising cost-per-clicks, low conversion rates, poor lead quality, inaccurate conversion tracking, or campaigns generating traffic without meaningful business results. A Google Ads audit identifies wasted spend, missed opportunities, and whether there’s room for meaningful improvement — and if your account is already in good shape, I’ll tell you that too.